It's no secret that students do not like to do homework, and even more so to write essays. If you recall, a lot of us, the older generation, too, that we have sinned.

Now, in the age of high technology and the Internet to find answers to homework or download the abstract is not difficult. What, in fact, pupils and students enjoy. Well, how to make money on this, we'll talk with the founder of one of the leading sites in the GDZ - Spishi.ru, Boruhovskim Vladimir.

- Hello! Introduce yourself, tell us a little about yourself.

Hello! My name Boruhovsky Vladimir Abramovich, was born in Moscow. He graduated from the Printing Institute. Passion - work.

- How did the idea to create Spishi.ru?

The project originated as an advertising platform of our publishing house "Multimedia Technologies - M", which produces educational programs on CD. The idea of creating the site belonged to my children, and who have begun to implement the project.

- Why it was chosen niche GDZ and abstracts?

We first began to produce GDZ on CD and, accordingly, it was on the website.

- What are the differences in this niche in RuNet and foreign Internet?

As far as I know, abroad such sites do not. They do not need them, in principle, as there is almost no homework. Anyway, in the forms that exist in Russian. Misperceive our site as a giant Spahr-box for cheating.

We have a huge audience of parents who only with our help can check homework for their children. In fact, besides the fact that the student must solve a problem, it still needs to solve it in a way that is currently attributed to him in the classroom and to issue a decision accordingly. This is called "methodically correctly." In addition, you may not believe, but it is among the mass of people are teachers, who are not always able to solve the task methodically correctly for some subjects.

- How many hours a day do you work and how to plan your time?

All my life I worked at several jobs. So for me, it has always been a normal work for 12-16 hours a week. Once it was necessary to feed the family. Then, when I began to work for himself and it became a pleasure, not just money, it is all the more was and still is the norm. Of course, with age to keep this rhythm it has become difficult.

- How many people stood at the origins of the project?

Three. If we talk about the team, and then we left three, but there were, of course, employees.

- How do you select employees?

I think this is the most complex issue in business. Employees select only possible way - too far. We are developing, so employees always need almost all positions. Constantly we are looking everywhere. Through friends, through real, over the Internet.

- How much money has been invested in the project?

Money in the usual sense is not invested. The idea grew out of the work site of the publishing house, so that the money is needed only on the development of the site. Then he repeatedly reworked, and the work does not stop for a single day since the site is constantly evolving and growing in all respects. And in terms of the amount of content and services, and the number of visitors. Accordingly, the money is spent as needed. The project is such that it can not, and do not need to be done in one sitting.

- What is the business model of the project?

What is it? We made a website that from day one profit. There is a growing audience, new services - rising incomes. If someone wants to buy the site, then, as they say, it is sold in any business. The issue price. But finding a buyer specifically we do not, because it does not make sense. Site every year brings more and more revenue, and we are well aware of how that income may rise, and that this should be done. The most optimistic prospects.

- When the project came to return?

The project came in about a year plus. Thus it is necessary to understand the specifics of the project. It runs about 9 months of the year. The site is almost a vacation "resting."

- What methods did you use to promote the project?

We are engaged in the promotion and I can say very successful. Money spent almost anyway such, which would have made sense to talk about.

- What sections of the site are in high demand?

Of course, Homework (GDZ).

- Enter numbers and describe the average visitor.

We do not have mandatory registration. We absolutely do not understand who and why the number "registered users". Advertisers, marketers, it is not exactly necessary. In most cases, they are interested in number daily or weekly attendance. Well, who needs a specialized site on a random person who went there once or twice for half a minute, and never again will there?

Our audience is very stable and the duration of daily time spent on the site. The child comes to us in 12 years and become our regular, a regular visitor for many years. At least 6 - has not yet graduated from high school and going to college if, then another 5, and then there are his children, and he is already on the site as a parent. Taking into account the various considerations and the available statistics we estimate the Site audience today about 6-7 mln. People. Daily traffic to the site around 400 000 unique visitors.

- How do you see yourself prospects of further development of your project?

He is developing steadily for 6 years. The average increase in attendance of about 70% per year. We naturally turn into youth social network, which is based on a dedicated website.

You understand that the child may want to now play a new computer game tomorrow to go to another website to listen to music or watch a movie, the next day he will drive in the backyard football. A lot of interesting things in life, and all I want to make it. The only permanent and mandatory, that it has - it is a school. Every day there to go, and every day asking lessons. This is controlled by both teachers and parents. Therefore, on our website it constantly.

- How about the competitors, how they're fighting? Were there cases of "threats" from competitors?

Competitors, of course there are, but really we have with them is a huge gap in attendance. We have already become a brand. Today, students in a search engine instead of the name of a textbook or other teaching materials simply give birth to «spishy». We conducted sample surveys and they show that almost 100% of students know our site.

When we started, it was a lot of problems in compliance with our copyright, but with the major competitors, we were able to agree on the procedure for linking to us, and the problem had been exhausted. We have the largest educational resource Runet.

In general, many sites which claim that they are located GDZ, but actually almost all of them are placed pieces of stolen our content to the same disgusting quality in order to attract visitors, but in fact they are the distributors of movies and countless computer viruses since just to earn GDZ impossible. As far as possible we close such sites. I think we closed them for more than a hundred.

I do not like the word "struggle" (at least in the sense that is usually meant in Russian). More suited - competition. We must try to do better than their competitors, and realize that this is not a one-time work, and constant. It is necessary to slow down - and you overtake. Catch up is always easier than to be first.

Threats as such was not, but I think that there are dissatisfied "customers." We were occasionally received offers to sell the project, but so far no one is able to interest. Just stupid to sell the project is not very interesting. We are more interested in a good partner.

DDOS-attacks have, unfortunately, permanent. Fools lot. Otherwise, do not say anything. Where once they were, you might say, for children, this year we are faced with a huge attack. Of course, we are very lucky with the programmers. They are not only done and maintained exceptionally high load, but also able to do so, even when attacking in 1Gbit / s, we are not only "lay", but over the month increased attendance.

At some point, the attackers were able to even put our channel provider. We have the same site a few days and just slow down. Programmers great. The attack lasted for several months. In the end, we decided that we should be grateful for hackers. Potestit us, we showed us our weaknesses. So - thank you.

- How do you see the future market GDZ and abstracts?

While the school will work the way it works is this market. More precisely, it will always be, but the forms are likely to vary.

- What kind of interesting innovations we expect at your service in the near future?

There will be new, educational and entertainment services. We receive many proposals for cooperation and already working on the sites, and of the development teams and on TV, and from abroad. Plans lot. Not enough people, but I think it will solve all the sly.

- Share the rules of successful online business.

Rules of the two. And one without the other does not exist. First. It needs a good idea. The emergence of finding ideas - pure luck. Second. We must work hard and do not expect that to you immediately fall down millions. If they are in this business is, you will get them. Just a little later. And work, work ...

Thanks for the interview!