New communication technologies are becoming increasingly popular, supplanting conventional counterparts. IP telephony is already enough to be the most affordable and high quality in terms of voice.

It develops in the direction of powerful virtual PBX, which provide communication company of any size without reference to the localization of its offices and staff, as well as provide business opportunities:

Statistical System,
conversation recording and storage,
auto attendant functionality,
multi-user video conferencing conduct ...
However, we can not say that the business saluted and rushed to connect to the new wonders of technology. Why?

This will be discussed with Moroko Artemije, the head of one of the discoveries of the Russian telecom market last year - an innovative IP service telephony Sipuni.com.

- Artem, about the merits of virtual PBX all heard. And tell me about their shortcomings: only if conservatism prevents businesses everywhere go to IP telephony?

Firstly, I do not think it really all heard about the merits of virtual PBX - in general, more or less accessible, such systems have become in Russia no more than 3 years ago. Second - why did you decide to talk about the shortcomings of technology to those who sell it?

- Who is better aware of the weaknesses of the product as the manufacturer is not his? In addition, you're up and Sipuni involved in IP telephony. Surely you constantly hear from their customers and sales managers that it was not satisfied with the business.

Of course it is. Besides me, to some extent easier to talk about than a representative of any other company offering virtual PBX: firstly, Sipuni is not only and not so much a virtual PBX, and secondly - it is based on all of our experience working with clients. When designing the system, the main goal we have set is to get rid of the disadvantages common technology - and we have achieved that goal ... of course, this does not negate the constant development and improvement.

- And yet - that does not suit the business in the ordinary services of virtual PBX?

First and foremost - the opacity. In fact, the virtual PBX services are provided in such a way that the management company can not estimate, and in some cases to use their benefits.

In this sense, the vast majority of virtual PBX are not far removed from the traditional PBX, which allowed the Secretary to transfer calls to employees at their short numbers.

However, now there are attendant - give yourself the client to determine the purpose of the call and press to call him directly to the right specialist. But on the part of the business has changed little: to understand how to construct a circuit connection, his company and how they change something it can only with the help of expert - his, staff, or professional of the virtual PBX.

And that means - the company is losing money and time. To solve this problem we designed the interface for a user without special skills: anyone can quickly adjust the desired number of circuit connection simply by dragging the active area of the mouse icon indicating a particular functionality - voice menus, dialing into a group of numbers (consecutive and simultaneous ), restrictions on dial certain numbers over time (working, non-working hours and days off), voice mail, fax, send e - mail and many others today, we offer more than 20 features, and their number is constantly growing.

- That is, anyone can buy your own number and make the circuit, which will get calls to this number at different times on different days, and the program that should be able to make calling - choose the department to send a fax, leave a message ...

... And the system can send a fax or a message to the scheme in the e-mail address (or addresses), and even to inform one sms-messages to specified phone numbers. Yes, that's right, and even more than that: the person who gets the number, can dial in fact a very different number - for example, another operator.

This is useful for companies that want to benefit from the opportunities Sipuni, but did not want to give up the old telephone number in advertising which invested a lot of money - it simply can be forwarded to the number within our system, and the caller does not know the difference.

- I think of opacity and uncontrollability follows another major drawback for business: companies can not control their communications. But any sphere, which can not be controlled - a source of potential risks in the business!

Well, you exaggerate - some have the ability to control any virtual PBX. With the help of a specialist, you can influence the communication scheme (most of these services have limits on the number of communication schemes), and can get the statistics on incoming and outgoing calls ... but statistics this - sort of account statements that provide, for example, mobile operators.

Of course, this is not sufficient for the notion of "control", so we made a statistical system in which you can easily obtain information on the volume and cost of negotiating individual departments and employees for the selected time interval and upload data at any convenient for analysis form.

And even more - if the user needs to get more specifics for some customers (it is needed to solve the many problems of the business - from personnel management and analysis of the sales system to ensure its security) - you can instantly find and listen to records of negotiations of certain subscribers for the desired time period.

- That is, records are kept in the system?

Yes - we have a shelf life depends on your plan, but it can be increased, and as a separate option (we focus precisely on the storage time, and not on the amount of data in megabytes, as our colleagues on the shop floor - is it possible to assume the amount of data to plan communication costs?).

And, again, we in the archive easily find what you need - for example, calling a client conflict and claims that the sale was promised one thing and did another. To find out what it was told to the client in the sale - you just need to go to the library, find the negotiations with this party and listen to them. The conflict is settled.

- Is it safe - to keep internal company discussions on some server side?

Actually, yes. I do not know how the others, but our system is designed so that access to records is only the owner of the account and no one else. Accordingly, only the account holder can give access to another user.

As for attempts to break - here, too, our customers can sleep easy - we are a licensed telecommunications operator, and ensure compliance with industry standards of reliability and full functionality of the certified safety systems, and our servers are located in secure data centers. That is, there is a multi-level security system.

- There is another important issue of virtual PBX, which are usually based on IP telephony: the Internet is not working - not working phone.

Yes, it is potentially one of the weaknesses of the technology. But the problem is solved, if the service is easy to manage if you suddenly summed Internet provider may be in for a minute to redirect calls, for example, to mobile phones of employees - just connect to the internet (at least 3 G Modem's LAN or via the mobile Internet on your smartphone), and Change some of the rules in the general scheme. Again, it works!

Some companies make themselves redundant Internet channel - of course, this is also the cost, but the minimum and benefit from the IP telephony are worth. In addition, there are other possibilities: for example, we offer service «IP -phone on sim-card" - you are putting in their usual mobile phone sim-card sotrudnikovnashi, and they will be inside the corporate network, wherever they are not physically within the Russia.

It is indispensable for companies whose employees travel frequently out of the office, or who have a detached structure. Accordingly, under such a scheme they use in the last mile as a robust GSM-bond, which increases the overall reliability of the telephone, and, of course, are free to talk with colleagues and use corporate rate for external outgoing calls.

- That sounds attractive. Perhaps, if you explain all this business and give the opportunity to try - a virtual PBX will rapidly gain popularity ...

I am sure that it is a matter of time. IP-telephony is much better and cheaper to other communications technologies, and can be transparent, managed, controlled, can provide tremendous business functionality to improve its performance - to optimize sales, improve security, motivate staff, and so on. D., And so on. N.

To do nothing at all: to our colleagues finally do, in addition to the sales of its services, technology decision-quality problems. In this case, the future of the market - and the future of the business community as a whole - will be really bright.