Search engine optimization (SEO) is one of the most powerful digital marketing tools available to marketers restaurants in our time. Its use can greatly increase your website traffic, brand awareness and sales. Unfortunately, marketers restaurants today need to understand the rather confusing sphere filled with misunderstandings and myths, because of which the facts are quite difficult to distinguish from fiction. Marketers who have fallen victim to these myths are likely to spend time, energy and money, and eventually lose their popularity as a resource (brand), as well as sales. Below we describe the 11 very common myths that have to be forever waived if you want to achieve success.

Myth number 1: SEO does not work anymore

For over a decade, scientists, journalists, marketers and business owners say that SEO is dying. However, all testify to the fact that SEO is very effect on your website traffic. When Google and the other search engines have changed the algorithms to prevent fraud, SEO-practice just beginning to develop in the other direction to meet the new standards. And while less reliable SEO tactics will not work, digital-marketing, is focusing on the authoritative and innovative technologies, which are based on high-quality content and research based on the data will continue to achieve good results.

Myth number 2: SEO can guarantee the issuance of the first line

Undeserving of confidence SEO-companies sometimes guarantee to its customers that their site will be on the first line in the issuance of targeted keywords. According to Google, no SEO-company should not make such statements - in fact, it is cheating, untruthful statement with which you are just trying to pull money / contract. Yes, as a result of the activities of SEO-site position the company in the issuance of a search engine can actually change, and for some it may mean a transition to the first place in the extradition, but SEO-experts do not have to promise such as such guarantees do not exist.

Myth number 3: to be SEO-expert, the experience is not necessary

To determine the ranking of the keyword, Google uses more than 200 factors. This means that a comprehensive SEO-strategy will be neither quick nor easy. If done properly, over time consistently improves SEO rankings and website traffic. Restaurants that have decided to invest in SEO, must understand that SEO requires patience and time, with the result no one can guarantee.

Myth number 4: link building - a waste of resources

Link Building - one of the most effective strategies that use SEO-experts to positively impact on search engine rankings. Just as with the SEO-industry as a whole, the "experts" the industry have said many times that link building does not make sense. Search engine algorithms currently built in such a way as to fight spam, neorganichno links, as well as to detect network, cheating the system. As a result of this link-building has turned into what it is today: an effective strategy, which are important building relationships with reputable publishers, quality content and relevant links.

Myth number 5: The more links the better

Today, those who work with links, know what it takes to create good content, thereby giving priority to quality rather than quantity. Restaurants need to focus on creating unique quality content that is posted on reputable websites relevant topics, rather than writing low-quality blog posts, almost no chance of being read. In some cases, one single link to read websites with high ratings can create more value for SEO, than a few links with small non-authoritative pages.

Myth number 6: Guest blogs - it's a waste of time

Guest blogging - is an effective way for marketers restaurants, which allows us to develop best practices. Until January is also considered one of the most popular and effective ways of creating links. Marketers can still make guest blogs were a valuable resource for SEO-activity. However, they should use the guest blogging with emphasis on creating quality content that users want to read the content and share it; do not need to put at the forefront only create links.

Myth number 7: For local SEO catalog links are paramount

References links - one of the cornerstones of the strategy when it comes to local SEO. However, some marketers have developed this idea and as a result have reached what is most important. While the catalog links and references do act as links separately from the rest of them, most likely, not particularly affect the ranking in search engines. Therefore, they should only be part of a comprehensive strategy for SEO.

Myth number 8: SEO-mobile users and users with a PC - it's the same thing

Simply put, as users of mobile and desktop devices use different terms for different things, and optimization for search PC is not the same as the optimization for mobile devices. According to the latest forecasts eMarketer, in 2015 there will be over 161 billion. Local searches, with more than half of them - from mobile devices. Given that requests from mobile devices will often differ from the PC requests the search engines search the mobile evaluated differently. This means that the keywords and content must be chosen separately for users of mobile devices and PC users to both groups of users to find the information they need.

Myth number 9: Local SEO is no different

There is one mistake that almost all marketers - an association with a local SEO SEO. According to a recent report, Google, 4 out of 5 consumers use search engines to find information on local attractions. In addition, more than 80 percent of consumers are looking for is local, local information. Google study also shows that the local search will lead to purchases, with nearly 20 percent of local search during the day brings results in the form of purchase, and this proves that optimizing for local SEO can have a huge impact on the results.

Myth number 10: Buying advertising on Google improves rating

Simply put, the purchase of advertising does not affect the organic search engine rankings. This myth has existed for so long that Matt Cutts made a video in which he personally debunked. He explained that Google does not give preferences websites, purchasing advertising. Buying ads in the search engines can put up a restaurant in the organic rankings, but it is not the same as that improving organic rankings.

Myth number 11: Post to social media to improve search ranking

There were rumors that Google and other search engines as part of their algorithm uses social signals (from social media). But now Google says that repost, huskies and retweets do not affect the organic search. Marketers restaurants need to understand that social media marketing can be important because of its ability to provide a positive return on investment, but do not expect that it will directly affect the SERPs.

findings

Restaurants need SEO-promotion, so they can be found, for better brand awareness and increase local traffic. Marketers who believe in SEO-myths described above, will be disappointed with the results. However, working with a technologically oriented SEO-partner with extensive experience in the provision of services to restaurants in SEO, marketers will be able to maximize the potential benefits of SEO-activity and avoid these pitfalls often encountered.