Of course, content marketing is the "golden child" in 2014. Google sharply criticized the poor quality content over the last few years, but in 2014 were taken drastic measures. Today it is necessary to have more quality, volume and certainly more useful content.

Digital marketers are plunged into a truly valuable high-quality content. That's all fine, except when your marketing content strategy is not working. If you follow the best practices of content marketing and still do not see the results, the problem may lie in how you write.

Google has decided that a more high-quality content, but it does not mean that we are magically turned into great writers. Take a look at these five habits of writing materials and see if they can be the cause of your lagging content marketing strategy.

1. Double-interval

It is necessary to put one or two spaces at the end of sentences? Opinions were divided, so let's look at why earlier put 2 spaces.

Before computers, all letters occupy the same space at the press, and thin, and wide were placed in the same space. Thus, the extra space needed at the end, to show the difference between the space between the end of a sentence and words.

Then came word processor with all its unusual ability to group fonts and letters on the basis of their width. Today, two spaces at the end of sentences seem out of date.

2. Failure to use the Oxford comma

To use or not to use the Oxford comma? As in the case of double-spaced, this question is hotly debated. I would say that for the purpose of content-marketing use of the Oxford comma is mandatory.

The essence of content marketing is to give readers a useful summary information that helps you build your reputation as an industry leader. Oxford comma helps clarify the meaning, making your content easier to read and understand. And this is the main task of content marketing.

3. Following the advice of Professor of English

Probably in high school and university there was a becoming your writing style. But you should not use the style of academic research work when writing content for your Internet audience.

Jason Brewer offers a good starting point for creating your content marketing strategy: "In considering the content strategy for your business, think first about why people choose you to interact online."

I bet your readers do not want to read research papers. (But if you really want to, of course, stick to your research style!).

Instead of following outdated style guidelines of your university professor, write accessible, informative and interesting. Your content strategy will benefit from this.

4. Lack of links to sources

Twitter is the fastest growing platform for social media, and Google+ is in second place. This is a fascinating information, but where did you get it? Suggested on the basis of anecdotal evidence, or your application is based on a solid scientific basis?

Show readers that they can trust the information you provide. Therefore, when you recommend a really amazing tool for social media you like, they will believe you. Link to sources allows your readers to go and see what information you have provided, it is true that, in turn, builds trust and credibility. And it is worth a lot.

5. Do not re-read the material before publication

In the case of online materials, you really need not emphasize the subtleties of their knowledge of grammar. You just need to make sure that you re-read your article before publishing it. Whether there is unfinished sentences? Whether there is such that the title refers to the five points, and in the text lists only four? Re-read your article, make sure that you publish high quality content that will help you get noticed.

output

Content marketing should be the cornerstone of your online marketing practices. But the use of outdated styles and failure to comply with grammatical rules may discourage readers.