Autumn brought no relief capital's property market. No traditional revival, despite modest projected Realtors and developers, has not happened.

Homeowners do not want to cut prices, and buyers are not willing to buy an apartment on the existing price list. The parties try to reach a compromise by minimizing taxation - in the secondary real estate market, as well as a variety of marketing tools - the primary market.

Fade

In the secondary market in Kiev apartment prices are tied to currency. In January-September of this year compared with the same period in 2013, the average price of housing fell by 4.5% - to $ 113.6 thousand., Studies indicate portal address.ua. In this devaluation YTD was about 60%.

Intractability of sellers is not quite typical for the market. "During the crisis years 2008 2009. property in the currency fell to the level of devaluation of the hryvnia - almost 60%, "- says the president of the Union real estate professionals Alexander Rubanov. But then the cause of the instability of the national currency was the international financial crisis, and now - Ukrainian internal problems. Many sellers have taken a wait, hoping for buyers from the east of the country, where now there are fights, as well as investors who, fearing problems in the banking system, will invest their savings in real estate.

However, while the expectations of owners of apartments is not entirely justified. According to the company ARPA Real Estate, for the first nine months of this year in Kiev only bought 4.3 thousand. Apartments, which is three times less than in the corresponding period of 2013

Few buyers are trying to minimize their costs. According to the company "Olympus Consulting" in the first half of 2014 the number of contracts of donation increased by 19% and amounted to 34 thousand. In Ukraine. "Data for the third quarter yet, but this trend is still relevant today," - said the "capital" CEO Andrew Guselnikov. At the conclusion of such agreements can avoid paying taxes. According to the vice-president of the Association of Professional property managers Anatoly Topal, payments to the State account for 2% of the value of the apartment: 1% goes to the Pension Fund and as a state duty. More about 2 thousand. USD to spend on removal from the registry and registration of property rights. If the apartment is owned by less than three years, its owner have to pay additional fees - 5% of the appraised value of the property. For example, when buying a one-bedroom apartment cost $ 50 thousand. This scheme allows to save about $ 1.2 thousand.

Contracts giving help buyers avoid risks in cooperation with banks, say experts. According to the decision of the National Bank, which entered into force in the autumn, in cash, you can pay up to $ 150 thousand. USD. "One of our clients has decided to transfer the money for the purchase of real estate through Terra Bank. Needless to say, that the amount to the buyer is not reached, but the deal fell through, "- says the director of the Kiev real estate agency, who requested anonymity. Recall August 22 Deposit Guarantee Fund of individuals (FGVFL) introduced a temporary administration in this financial institution.

According FGVFL, today introduced a temporary administration in 26 other finstruktur. Among them Melior Bank InterKreditBank, Prime Bank, Eurogasbank, ExpoBank, Green Bank, "Porto-Franco", "Axiom", "Demark", "Golden Gate" and others. According to the NBU, in Ukraine, October 1 banking license are 168 institutions, one of which was issued remedial bank.

New price
On the primary real estate market situation is more favorable. From January to September was 6.48 thousand signed. Transactions that only 1.7 times less than the same period of 2013, according to data of ARPA Real Estate. This is due to the fact that consumers are increasingly acquiring housing in new buildings. In the structure of the sales for the first nine months - 60%, 14 n. N. More than last year. Developers attract customers through a variety of marketing programs, obtaining a loan from a bank partner, installment payment, etc., Previously wrote "Capital".

The best marketing tool now - it's price, says deputy director of marketing for the construction company "Mіskzhitlobud" Angelina Derevleva. Many developers are forced to fix the prices of apartments at a reduced rate, for example 11,5 UAH / USD. It gives its fruits. According Derevlevoy, reducing the cost of housing in the US by 20% leads to greater sales. "Now people are willing to buy real estate at a price of 12.5 thous. UAH to 16.5 thous. UAH per square meter," - she concludes.

The capital's real estate developers are changing conditions of installments (for example, introduced variants 0% for a limited time payment), adjust the conditions of purchase and the first installment, says head of sales portal address.ua Svetlana foot. For example, in the residential complex "Chaika" provides interest-free installments for housing under construction until the end of this year. Initial deposit is 50% of the purchase price. In the sales department of the residential complex "Comfort Town" was told that the first installment of housing up to 10 years, and prior to commissioning offer interest free installment payment. After this, the remaining amount available in the loan for 10 years at 10% per annum with reference to the exchange rate. "Certainly, some players try to contrive and offer other ways to attract customers. For example, the recommended prices, the percentage of which is tied to the anniversary of the company, and so on. D. "- Adds managing director of ARPA Real Estate Michael Artukhov.

cheaper housing
Prices for residential real estate market will be a little creep down polled believe "Capital" experts. But not all apartments will reach the end customer, some suggestions intercepted speculators or rentiers. "Customers of one of Kiev's real estate agents are ready to buy a three-bedroom apartment is $ 200 thousand. In the summer they can only buy an apartment near the metro station" Polytechnic Institute ", and recently - at the Cave", - says Anatoly Topal.

The average price in the secondary market for the year will fall on August 7, said Andrei Guselnikov. He recalled that last year the price slipped by 5.

The lack of sufficient demand will put pressure on the developers. "To activate sales, they will hold a variety of events. For example, to provide discounts for the New Year "- predicts a leading expert on real estate consulting company SV Development Sergey Kostecki. He added that the discount rate can reach 10% of the original price.